Ada Studio
A complete brand identity, packaging system, and product-led storefront for Ada Studio's glassware, accessories, and matcha range.
- Role
- Lead designer & developer
- Year
- 2026
- Live
- Visit site ↗︎
- Services
- Brand identityPackaging designShopify storefrontE-commerce UXProduct feed and tracking
- Stack
-
The challenge
Ada Studio needed a cohesive premium identity that could carry from product packaging into a polished digital storefront while keeping the buying path simple and commercially useful.
The approach
Created the brand identity and packaging, then built a clean e-commerce experience around Ada's product photography, Shopify catalogue, merchant feeds, cart flow, and conversion tracking foundations.
Evidence & outcomes
- Complete identity and packaging system across the product range
- Bounce rate improved from 98% to 60%
- Live storefront at adastudio.co.nz
- E-commerce foundations for catalogue, checkout, feeds, and tracking
Logo marks
Primary mark
Dark-ground mark
Colour system
- Main Maroon #5D0D29
- Secondary Peach #FEE0CC
Brand applications
Creative direction studiesLogo marks
Primary mark
Dark-ground mark
Colour system
- Main Maroon #5D0D29
- Secondary Peach #FEE0CC